The agency problem
If you run a small digital agency with, say, 20 SaaS clients, you know the math: every new tool is 20 integrations, 20 training sessions, 20 bills, 20 support escalation paths. Tools that sound cheap at $49/month per seat become $980/month by the time you are done. The real cost is your time, not the SaaS fee.
When we talked to agency owners, the same complaint kept coming up about chatbots. The technology was fine, but nothing was built for the agency model: one operator, many clients, different brands, different content, different support hours.
We built the Agency plan for exactly that case.
What white-labelling actually means
White-labelling is not just a logo swap. A proper white-label chatbot for agencies ships:
- Per-client branding. Logo, primary colour, welcome message, tone, all configurable per bot.
- "Powered by" removal. Your agency's name in the footer instead of ours. Or nothing at all.
- Per-client quota. Each client gets their own usage limit so one noisy client doesn't starve another.
- Multi-tenant admin. One login, a dashboard listing all clients, drill-down per client.
- Isolation by default. One client's crawl content never bleeds into another's answers.
We shipped all five at launch. The agency dashboard is one of the fastest-built parts of the product because this problem has an obvious shape.
What you can skin vs what you cannot
You can control the visual surface and the voice — colours, logo, greeting, fallback message, small copy, which tabs show in the widget, which fields to expose on forms.
You cannot rename the underlying technology to yours or claim it is built in-house. Not because we are precious but because when a client's lawyer asks "what is powering this?", you need a real answer and we need to stand behind it.
Pricing
The Agency plan is a single flat monthly fee that covers every client bot you run. This is deliberate — per-client pricing is exactly the tax that kills adoption. We would rather you run 50 bots on our plan than 5 bots on someone else's because they are rate-limiting you.
Related
If you are picking between approaches, chatbot vs live chat vs agents has the category view. And if you want to go deep on the thing that makes an agency bot different from a Q&A bot, see The case for citations-by-default in support chatbots.
